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Książka Advertising Transformed Fons Van Dyck

Advertising Transformed

The New Rules for the Digital Age

Autor: Fons Van Dyck
Język: Angielski
Oprawa: Twarda
Wydawca: Kogan Page Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
502.76 zł
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising...

Informacje o książce

Autor
Fons Van Dyck
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
200
EAN
9780749476380
ISBN
9780749476380
Enbook ID
09164974
Wydawca
Kogan Page Ltd
Waga
462
Wymiary
166 x 243 x 18

Pełny opis

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.

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