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Książka Advertisement Intolerance in Hungary Anikó Náfrádi

Advertisement Intolerance in Hungary

A Critical Analysis of the Hungarian Advertisement Market

Autor: Anikó Náfrádi
Język: Angielski
Oprawa: Miękka
Wydawca: VDM Verlag Dr. Mueller E.K.
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
209.34 zł
Ads are part of our life regardless to our attitude towardsthem. Bad news is that we have reached a...

Informacje o książce

Autor
Anikó Náfrádi
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2008
strony
68
EAN
9783639011456
ISBN
3639011457
Enbook ID
06811186
Wydawca
VDM Verlag Dr. Mueller E.K.
Waga
104
Wymiary
152 x 229 x 4

Pełny opis

Ads are part of our life regardless to our attitude towardsthem. Bad news is that we have reached a degree of evolution wherewe can completely ignore them. We need only a few seconds todifferentiate between ads that we are interested in, and those onesthat when seeing them, we reach for the remote control immediately.And let us admit it: Hungarian advertising market lacks originaland creative ads. However, this does not mean that ads cannot sellat all. It only means that there is need for new methods, newtools, new approaches in advertising. The goal is to createrelevant, conception-based, receiver-oriented, original,intelligent and impressive ads. To reach this aim, we have tounderstand the market, consider customer needs and makeadvertisements with the initiation of them, thus harmonizing theneeds and expectations of customers, the client and the creativepeople.

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