Książka Actionable Web Analytics - Using Data to Make Smart Business Decisions Jason Burby

Actionable Web Analytics - Using Data to Make Smart Business Decisions

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
109.03
Knowing everything you can about each click to your Web site can help you make strategic decisions r...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2007
strony
288
EAN
9780470124741
ISBN
0470124741
Enbook ID
04881035
Waga
578
Wymiary
188 x 233 x 15

Pełny opis

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions-and many more-using their decade of experience in Web analytics.

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