42 Rules for Applying Google Analytics

A Practical Guide for Understanding Web Traffic, Visitors and Analytics So You Can Improve the Performance of Your Website

Autor: Rob Sanders

Język:

Oprawa: Miękka

Wydawca: Super Star Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

68.43 zł

42 Rules for Applying Google Analytics is understanding a visitor's journey through your website the...

Informacje o książce

Autor

Rob Sanders

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

122

EAN

9781607730408

ISBN

9781607730408

Enbook ID

08787522

Wydawca

Super Star Press

Waga

168

Wymiary

216 x 140 x 6

Pełny opis

42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product. The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you write better ads, strengthen your marketing initiatives, and create higher-converting web pages. It is even more imperative to apply analytics now that online advertising channels have evolved from traditional display and text to mobile, video and social networking. If you are to succeed, it is a must and not an option to align metrics with business goals, draw actionable conclusions and articulate metrics and goals to stakeholders.

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