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  • Professional Product Owner   McGreal Don, ISBN:  9780134686479 Professional Product Owner   McGreal Don, ISBN:  9780134686479

Professional Product Owner

Leveraging Scrum as a Competitive Advantage
Autor:
Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.

The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

  • Język: Angielski
  • Oprawa: Paperback / softback
  • Kategorie: Project management software
  • Liczba stron: 384
  • Wymiary (mm): 181 x 233 x 18
  • Wydawca: Pearson Education (US)
  • Rok wydania: 2018
  • ISBN13 (EAN): 9780134686479

Szybka dostawa od 8,99 zł, darmowa dostawa od 199 zł (Paczkomaty InPost)
146,17 zł

Szczegóły

Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.

The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

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