Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key ...Cały opis
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
Highlights seven principles of effective product creation
Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
Includes key questions and milestone decision issues from each stage of the product creation process
Covers both short- and long-term strategies, coupled with suggestions for advanced technology
Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
Addresses sensitive issues of branding and intellectual property rights
SZEROKI WYBÓR
Oferujemy ponad milion pozycji anglojęzycznych – od literatury pięknej po specjalistyczną .
DARMOWA WYSYŁKA
Darmowa wysyłka do Paczkomatu od 299 zł.
ATRAKCYJNE CENY
Staramy się by ceny książek były na jak najniższym poziomie, zawsze poniżej ceny zalecanej przez wydawcę. Wszystko po to, by każdy mógł sobie pozwolić na zakup.
14 DNI NA ZWROT
Zakupione u nas książki możesz zwrócić do 14 dni, bez podawania powodów. Wystarczy nas o tym poinformować drogą e-mailową i odesłać książki pod nasz adres, a my zwrócimy pieniądze.