The world is moving fast on its way to becoming service-dominated. The service sector is the fastest growing sector of the Indian economy; it clocked a growth rate of 8 per cent in the 1990s. Professi ...Cały opis
The world is moving fast on its way to becoming service-dominated. The service sector is the fastest growing sector of the Indian economy it clocked a growth rate of 8 per cent in the 1990s. Professional services like consultancy, nursing, health care, advertising, legal advice, architecture were restrained from actively competing with each other by using the two pillars of promotion viz. advertising and salesmanship. Professional service marketing is becoming a recognised and accepted subset of the marketing discipline. Hospital and health care marketing have only come into its own during the last decade. In the present decade, hospitals have become highly competitive in marketing their services to the public. Hence, this book is on 'Marketing of Professional Services with particular reference to Hospitals'. In this book an exhaustive study has been made as to marketing practices and strategies and other activities connected with the marketing of professional services especially with particular reference to hospitals.
SZEROKI WYBÓR
Oferujemy ponad milion pozycji anglojęzycznych – od literatury pięknej po specjalistyczną .
DARMOWA WYSYŁKA
Darmowa wysyłka do Paczkomatu od 299 zł.
ATRAKCYJNE CENY
Staramy się by ceny książek były na jak najniższym poziomie, zawsze poniżej ceny zalecanej przez wydawcę. Wszystko po to, by każdy mógł sobie pozwolić na zakup.
14 DNI NA ZWROT
Zakupione u nas książki możesz zwrócić do 14 dni, bez podawania powodów. Wystarczy nas o tym poinformować drogą e-mailową i odesłać książki pod nasz adres, a my zwrócimy pieniądze.