From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field--and make money while doing so. Academic Branding gives ...Cały opis
From an academic who has been there, this step-by-step guide will help anyone with a postgraduate degree become a thought leader in their field--and make money while doing so.Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact--without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She's been where you are now and she's ready to help you grow beyond what you imagine. With Dr. Howard's unique and thorough approach to success in the age of social media, you'll learn how to:
Reframe the way you think about self-promotion
Identify your brand archetype and create a brand statement
Reach an audience beyond academia
Build multiple revenue streams
Get your ideas (and content) to spread
Create a movement around your expertise
Land major media spots and speaking engagements
In a world where anyone who is savvy online can turn themselves into a subject matter expert, it's important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they've learned as scientists, researchers, and professors. This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.
SZEROKI WYBÓR
Oferujemy ponad milion pozycji anglojęzycznych – od literatury pięknej po specjalistyczną .
DARMOWA WYSYŁKA
Darmowa wysyłka do Paczkomatu od 299 zł.
ATRAKCYJNE CENY
Staramy się by ceny książek były na jak najniższym poziomie, zawsze poniżej ceny zalecanej przez wydawcę. Wszystko po to, by każdy mógł sobie pozwolić na zakup.
14 DNI NA ZWROT
Zakupione u nas książki możesz zwrócić do 14 dni, bez podawania powodów. Wystarczy nas o tym poinformować drogą e-mailową i odesłać książki pod nasz adres, a my zwrócimy pieniądze.