EVERYTHING Is a F*cking STORY: Recognize & Rewrite the Stories that Steer Your Life.

"Powerful! As founder of the world's largest entrepreneurial organization (EO), a recurring theme - a pattern - reveals itself among the most successful entrepreneurs: They have the habit of driving a hopeful, positive narrative - a compelling STORY - not just for their companies but for their lives, families, and in many cases, their communities. Every entrepreneur's journey begins and ends right here!"
Verne Harnish, author of stories, CEO of Scaling Up

"A profound personal development trilogy! At myNeuroGym.com, we've taught for well over a decade that when you want to improve your results in any area of your life, the very first place to begin is your thinking! Martin's work with 'Everything' makes that singular message reverberate so loudly and clearly that you'll find yourself assessing your own stories, constantly, in all areas of your life.
John Assaraf, New York Times bestselling author, Having it All and The Answer

"Martin may be the best-kept secret in the world of behavior change. His work on habit is intuitive, practical, and impactful. In this book, he correctly highlights our natural drive for storytelling and how we can direct the stories we tell ourselves. This change in narrative is at the heart of personal transformation. Grunburg's approachable prose and flow show much wisdom and is straightforward to apply. I hope more people learn about these ideas and about Martin in the coming years!"
Glenn R. Fox, Ph.D., Neuroscientist & Professor USC Marshall School of Business

Since the dawn of civilization, the world's great thinkers have agreed upon a single, powerful truth.

James Allen said: "You are today where your thoughts have brought you
you will be tomorrow where your thoughts take you." The Buddha put it like this: "We are shaped by our thoughts
we become what we think." Marcus Aurelius observed, "Your happiness depends upon the quality of your thoughts."

What does this really mean though, if you think about a toaster, will you become a toaster? Of course not. What it means, in essence, is that while you won't be thinking about a toaster for too long, you will be thinking about the various storylines in your life
what you can become and accomplish. It turns out that the human thought process is far more elaborate and efficient than originally understood.

Cognitive scientist Mark Turner has commented: "Narrative imaging-STORY-is the fundamental instrument of thought...it's our chief means of looking into the future, predicting, planning, and of explaining."

As a cognitive device, STORY is so woven into our language and thought process that it is inextricable. Since thought is at the heart of one's life experience, it's your stories-the ones you tell yourself habitually, for days, weeks, months, years, and even decades, that either move you closer to your goals and ideals or, tragically, push them further away.

Building upon his prior works and leaning upon advanced theories of thought and meta-cognition, Grunburg produces an epic finale and at the same time, introduces an innovative and simplified behavior change model already impacting the coaching and behavior chang