Marketing Plans: A Complete Guide in Pictures

Successful executives know that marketing as a process and anorientation is a necessity for understanding where a company needsto go and how to get there. It's not difficult to spot thoseorganizations that have failed to adopt a marketing approach

In order for managers and students to quickly grasp the keyprinciples, one of the world's leading marketing educators, MalcolmMcDonald, has teamed up with expert cartoonist and educationaldesigner, Peter Morris, to create this short, unique and powerfulguide.

Using black and white cartoons and graphics packed with ideasand examples, Marketing Plans: A Complete Guide in Picturesis a highly accessible primer that is both a rigorous and seriousintroduction to the subject for those discovering marketing for thefirst time, and a versatile companion for more experiencedprofessionals.

This book is based on the international bestseller MarketingPlans: How to Prepare Them, How to Use Them by Malcolm McDonaldand Hugh Wilson (Wiley).