The Handbook of Communication and Corporate Reputation

With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell's series of handbooks on communication andmedia reflects the growing visibility of large businesses'ethical profiles, and tracks the benefits that positive publicattitudes can bring.

• Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars
• Brings together state-of-the-art communication studies insightson corporate reputation
• Identifies and addresses the lacunae in the researchliterature
• Applies new theoretical frameworks to corporate reputation