Mathematical Underpinnings of Analytics: Theory and Applications

Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science.

Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more.

Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets
loyalty cards
mobile phone call records
smart meters
'omic' data
sales promotions
social media
and microblogging.

Each chapter tackles a topic in analytics: social networks and digital marketing
forecasting
clustering and segmentation
inverse problems
Markov models of behavioural changes
multiple hypothesis testing and decision-making
and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications.

Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.